Continuing with the origination aesthetic, the Blush gowns have a soft essence, creating an illusion of quiet glamour more in touch with nature. “These gowns address a rather soft and polished intuition using contemporary adornments and subtle notions towards the fashion forward.”

Designer of Jim Hjelm Bridal and Occasions Collections and Blush by JLM. Francesca combines innovative design, luxurious fabrics, and exquisite details to create bridal wear that is fashion-forward yet classically beautiful.

Designer of Jim Hjelm Bridal and Occasions Collections and Blush by JLM. Francesca combines innovative design, luxurious fabrics, and exquisite details to create bridal wear that is fashion-forward yet classically beautiful.