Friki was founded by the Vega de Seoane sisters in 1950, the younger of whom, Sole, dedicated herself to fashion. Her styles strongly influenced upper class Madrid girls in the decades of the 70s, 80s and 90s.

All dresses are created one by one in their atelier, where the materials are carefully chosen and the lace is tinted or aged to give the image that each woman needs on her special day.