Alfred Sung is a Canadian fashion designer, producing apparel, fragrance, accessories and home fashions for women and men. He was born in Shanghai and raised in Hong Kong. Sung is the brother of late Hong Kong actress Lydia Shum.

During his design career, Alfred Sung has garnered significant attention, acclaim and recognition in Canada and the United States for his classic styling and timeless elegance. He is the recipient of numerous awards for his fashions and industry accomplishments. With each additional success, his role as Canada’s unofficial design ambassador continues to flourish. He now is part of the dessy group and deigns for many bridal companys. He has close relations with confetti and lace. He also has a new collection coming out next year.