2010 Collections
Fio Spose 2010Bridal Collection
Fio spose is a brand that springs from the passion for high class clothes of Fiorella Dell’Acqua, a young and promising designer, who has made a big impression in the field of bridal fashion.
So an exclusive line was born, that stands out for its form’ s purity and clothes’ geometry, coinciding perfectly with new trends. For the clothes that are made only the most valuable materials are used: such as combination of silk and lace and tracery – work.
Ellis Bridals 2010 Add Campaign
The Ellis Bridals family-owned business was established in 1912 and grew to become one of the best-loved names in the bridal industry. They have simple aims that have made countless brides happy on their special day from generation to generation … to create that stunning dress that makes you feel proud to be an Ellis Bride and start your new life with the happiness you so deserve.
The collection, found in over 250 independent bridal boutiques internationally, continues its heritage of timeless shapes into contemporary gowns of extraordinary style, quality and craftsmanship shaping the figure and allowing each bride to feel as if it were designed just for her, the keystone of the company, with dresses generally retailing under £1,000. Inspiration is taken from the latest catwalk trends, with designer’s seasonally introducing innovative fabrics, elegant silhouettes and unique hand beading . . . often adding Swarovski crystals for extra luxury & glamour!
Frederick Alzra 2010 Bridal Collection
Frederick Alzra believes that fashion is not just made to embellish the women but also to reassure them, give them confidence. The gowns are made to enhance the body’s curves as he continues his noble idea of a real luxury, with sublime simplicity.
Designer of wedding dresses, evening dresses and cocktail parties for several years, Frederic ALZRA brings a refined touch and unique creations.
I Love You… by Max Chaoul Paris Bridal Collection
The most glamorous stars go shopping in Lyon and Paris, where the creator of wedding dresses and of the most beautiful formal dresses of the moment, Max Chaoul, a citizen of Lyon, proposes his creations. Portrait of a success story.
It is more than thirty years now, without offending him, that Max Chaoul reigns over the Lyon fashion scene. He has formed followers, among whom, Nicolas Fafiotte who follows in his footsteps and enhances the renown of Lyon fashion.
Behind the Dress – Issue 04: Love, Vera
Vera Wang introduces youthful charm and romance through hand-painted tulles and silks. This week’s featured wedding dress, Didi, showcases innovative design techniques from Vera Wang. Vera offers her insights on the design inspiration behind Didi.
INSPIRATION
The Didi embraces color for its fresh interpretation of modernity and romance in wedding fashion. In particular, Didi’s unique design is showcased in citrus, a core color of this collection’s palette. This color – and this wedding dress – can be described as nothing less than vivacious.
Didi illustrates an important technique in the use of color: hand-painting. The full skirt is a combination of hand-painted organza and tulle that tumble from the structured, pleated bodice into artful deconstruction. You will see this frothiness throughout the collection, along with a very specific delicate lightness that is created through the layering of fabrics rather than crinolines (stiff petticoats under the skirt).
The pleats on the Didi’s bodice are particularly dramatic at the back of the wedding dress (see image below).
Didi captures artistry, which is another common thread in Vera Wang’s recent collections, along with whimsy and charm. These themes are soft, but not antiquated. The crispness of the design technique and the use of color establish the modernity of these wedding dresses. 
Keep in mind, Vera Wang wedding dresses shown in color are also available in traditional white and ivory; contact one of our wedding consultants for more detail.
BODICES
The design of the bodice is the centerpiece around which other components of a wedding dress are created. Like a foundation garment, a bodice is defined by its construction and its fit. The bodice of your wedding dress should be tailored to the length of your torso. Precise fit is crucial for a strapless wedding dress, such as Didi, as the bodice requires stays for support.
ROMANCE
A Romanticist is a bride who is willing to embrace fantasy. Her love of beauty translates to enchanting wedding gowns with grand details – delicate ruffles, billowing sleeves or layers of tulle, as shown here on Didi. Passionate and adventurous, the Romanticist seeks to be transported by her wedding dress. What kind of bride are you?
Mikaella Bridal by Paloma Blanca 2010 Bridal Collection
Paloma Blanca has been designing and making gowns since 1937 from its own family facilities in Toronto, Canada. Their expertise in bridal wear means that the gowns are always a superb fit made from only the most luxurious fabrics with real attention to detail. If you are a bride looking for timeless style and simple glamour, you should find your dream dress amongst this collection.
Paloma Blanca takes great pride and meticulous care in the design and creation of each gown. Made from a combination of silk duchesse, dupioni silks and lace, each design is a wonderful example of simple elegance.
Atelier Aimée Spring 2010 Bridal Collection
Lucia Zanotti describes Atelier Aimee wedding dresses as the ‘Montenapoleone’ style. That she states ‘is the sum of all international fashion tendencies: I had the luck to know the surroundings and the collections of the most important designers of our time during my professional way of life. I was fortunate to know closely the world of Versace and to create wedding gowns together with him.
For this I believe that in the Aimee’s wedding gowns respires this style, international, precious and sophisticated but at the same time also clean and determined. These amazing Italian creations emanate class, quality, and above all, beauty. Stunning and unique, you are guaranteed to turn heads on your big day.
Le Spose di Mariella Burani 2010
Modern and conceptual mood which is always romantic for the Burani 2010 bride.Sculptural constructions, charming architectures made with light materials, “de-structured constructivism” which is inspired by nature.
A well asserted characteristic of the Burani wedding collections is the audacious range of colours: this year a strong and full-bodied magenta. [via bellantuono]
Oscar de la Renta 2010 Bridal Ad Campaign
De la Renta’s talents receive continual international recognition. Among them, he received the CFDA Womenswear Designer of the Year Award in 2000 and in 2007 (tied with Proenza Schouler). In February 1990, he was honored with the CFDA Lifetime Achievement Award. From 1973 to 1976, and from 1986 to 1988, he served as President of the CFDA. He is also a two-time winner of the American Fashion Critic’s Award and was inducted into the Fame in 1973. In 1993 to 2002, Oscar de la Renta designed the haute couture collection for the house of Pierre Balmain, becoming the first Dominican to design for a French couture house.
The Dominican Republic has also honored him with the order al Mérito de Juan Pablo Duarte and the Order of Cristóbal Colón. De la Renta has contributed extensively in the construction of a much needed school near his home at The PUNTACANA Resort and Club in Punta Cana.
Behind the Dress – Issue 04: Love, Vera
Vera weaves a sense of magic into her collection with embellishments and adornments. This week’s featured wedding dress, Fairy Dust, is light, flirty and whimsical. Vera offers her insights on the design inspiration behind Fairy Dust.
INSPIRATION
This collection, as a whole, was inspired by the idea of fairy tale princesses. This wedding dress, in particular, captures the nymph-like innocence that threads through the collection. The words I chose to describe Fairy Dust were carefully chosen: incandescent and magical. In design, I envisioned this as a wedding dress that casts a spell and transports you to another world.
The cascading silk organdy pleats of this wedding dress swirl, like dust, when the bride walks. I love this movement, which I find to be uplifting.
Lightness is enhanced by the leafy tiaras, and by the twinkles and sparkles of the dangling, jewelry-like ornamentation. These embellishments are a distinctive mark of this collection, and reinforce the importance of the overall styling of your wedding dress. 
Keep in mind, if choosing a bridal headpiece, determine your hairstyle and veil before doing so. These elements of style are interrelated and will detract from the bride’s overall look if not harmonious.
HEADPIECES
A bridal headpiece is a powerful decorative element. Whether worn casually or as a formal ornament, a tiara is always magical. Tiaras have an implied grandeur and therefore are not appropriate for all weddings. Flowers, bows, barettes, combs and pins are alternatives that can be incorporated with subtly into the hairstyle to provide an additional touch of elegance. A floral wreath can be a perfect complement to the bridal bouquet or a floral detail on the wedding dress.
JEWLERY
On occasion, a wedding look will be determined by a statement piece of jewelry. Most often, however, the wedding dress is the focal point and accompanying jewelry should be chosen with discretion. As a general rule: the more ornate the design of the wedding dress, the less ornate the jewelry should be. Choose necklaces based on the neckline of the wedding dress. Do not mix jewelry styles or metal colors. Finally, an unusual piece of jewelry is an ideal way to add a personal statement to your chosen wedding dress.