TheFashionBrides Interviews: A Conversation with Jess Kaye ( The OWN Studio)

 

The modern bride loves sleek, minimalist pieces designed to be worn long after her wedding day. She is slowly walking away from fast fashion and regards the items in her wardrobe with great care and respect.

 

Founded by friends Jess Kaye and Rosie Williams, The OWN Studio follows directly into this new approach on life, fashion and well-being. The 12 piece collection has been designed for the modern, fashion conscious woman who happens to be a bride.

 

To learn more about this new ways of looking at the bridal industry, I had a very interesting chat with Jess and discovered how the modern bride can be her best self in her wedding gown.

 

First let me congratulate you in this new venture. What made you decide to become  a new player in the bridal industry ? 

 

Thank-you! We founded The OWN Studio because we saw a real gap in the market for fashion-led, contemporary bridal wear. I found it impossible to find anything that I felt myself in for my wedding, and my business partner Rosie had a similar experience when she was asked to be a bridesmaid. If you weren’t a ‘boho bride’ or a ‘princess bride,’  there was nothing for you. We both love sleek, minimal, effortless fashion and it felt like that aesthetic was really missing from bridal wear. We also wanted to really shake up the retail experience – we visited lots of boutiques when looking for my dress and found the experience to be a complete anti-climax, so we wanted to change this up. Hence our mission to redefine bridal wear – from design aesthetic to retail experience.

 

 

I know you want to limit wastage, can you explain to my readers how the bridal gown “standard” process affects our environment?

 

According to the charity Wrap, which promotes sustainable waste management, the average lifetime for a garment in the UK is just 2.2 years. For bridal wear, the average lifetime is just 1 day!  By definition, a bridal garment is one of the most unsustainable items of clothing you will ever purchase. This is a major issue and something we are passionate about addressing – we call it our commitment to being ‘sartorially sustainable’.  We create designs with versatility – every single piece across both the bridal and bridesmaid ranges has been designed to become a much-loved wardrobe staple after the wedding, and each OWN bridal piece is delivered to brides along with tips on how to re-wear and re-style their wedding outfit after the big day, whether that’s hemming a train to create a versatile midi dress or teaming bridal separates with jeans or polo-necks.

 

 

Everything is either made-to-order or made-to-measure which means there is minimal wastage. From the fabric offcuts we create matching scrunchies for bridesmaids as well as other accessories such as sashes, belts, pocket squares and hair ribbons. All garments are made in London (where we are based) to keep the supply chain and transportation emissions as small as possible. Fabric is sourced from Europe, and all orders are beautifully wrapped and delivered to customers in recyclable and biodegradable packaging.

 

Does this new conscious bridal shopping experience means the bride won’t be as pampered as she is now?

On the contrary – we want our brides to feel completely pampered! We are on a mission to redefine bridal wear and a big part of that is shaking up the (sometimes lacklustre) retail experience. We have worked hard to create a more comfortable and positive experience for both brides and bridesmaids. We offer at-home appointments to customers based in London & Greater London (these have proved really popular) as well as appointments at our pop-up studio in East London. Customers should expect the red carpet treatment – one to one consultations with Rosie & I and champagne on arrival. So far we’ve had amazing feedback from our brides about how much they enjoyed their appointment.

 

What would you tell a bride that believes made-to-order means she won’t get to see her wedding dress until it’s “too late”?
We’ve made it really easy for brides to visualise our styles online with lots of detail shots and descriptions, and by the fuss-free nature of our designs, it’s really easy to see each garment’s shape and silhouette. We are always available to answer any questions to make sure brides feel confident shopping online.
We also have a really useful video guide on how to take your measurements – so there is help every step of the way! However, like most designers, we would always recommend that brides try on a sample before they buy, which they can do through an appointment at their home or in our studio.
This will give them a really good idea of the overall look. If they want further reassurance they can choose to have a toile made, at a small additional cost. We make our toiles in a soft white fabric so it’s easy for them to visualise the final look. Once they’re happy with it, we’ll then make it up in the final fabric.
The current collection is very sleek and modern. Who is your bride? And does she fine dine with James Bond? ( cause I sure see her )
I bet she wishes she could! Our customer is the type of girl who buys Zara but wears it like Celine. She’s confident and discerning, and inspired by other women, but knows her own mind. She’s got a sense of humour and she doesn’t take life too seriously.

 

Can your designs be embellished, if let’s say a bride wants a bit more glam on her big day?
Of course, once brides receive the dress it’s theirs to customise!

 

I know bridal gowns are like kids… but do you have a favourite??

There are many favourites but if I had to choose, I am absolutely in love with the Tux – it looks and feels so fabulous. I wish I could get remarried in it! Rosie actually got married in our sequin column dress (STYLE 003) earlier this year, so I think it’s safe to say that’s her favourite piece. We are also completely obsessed with the transformative power of a simple, beautifully cut slip dress; it’s one of our favourite silhouettes.
The stage is yours, please tell my brides anything you’d like and why they should keep OWN on their bridal must see! Also where can my brides find you and how can they purchase a OWN bridal gown.

 

Ultimately, our bride doesn’t want to play ‘dress up’ when she gets married – she’s not looking to be a boho bride, or a princess bride. She is looking for a sleek, show-stopping outfit that will help her feel the best version of herself – strong, confident, empowered. We passionately believe that you can only look your best when you feel incredible, and at The OWN Studio you’ll find contemporary, fashion-led bridal wear that will help you do just that.

 

Book an appointment to come and see us at our pop up studio on 23 November or contact us to book an at-home appointment (London and Greater London only.) Follow us at @theOWNstudio for information on further pop up dates or visit our website www.theownstudio.com

Who Can Say NO to These Perfect Split Wedding Gowns

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Nurit Hen

Can’t decide between long or short? Crave a mini dress but still want that beautiful long train moment down the aisle? Than you’re in luck, the high-low wedding dress was all over the runways for spring and fall 2016 and the trend is on the rise.

Please contact the designer for authorized retailers and pricing information.  Check our Bridal Designers Directory for similar gowns. Don’t forget to share the gowns you like on Facebook, Twitter and Pinterest, it means the world to us. pinterest

TheFashionBrides Interviews: Bernardo Martínez

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A perfect wedding is complete only with photographers to match. That’s why we had a quick interview with  Bernardo Martínez, a 29 year old Mexican cinematographer with film studies in México, Cuba & Spain to get the best tricks from him. He has over 100 weddings in México, United States & Europe and we guarantee he’ll make your wedding a real dream

How would you describe your general style?

I guess my style would be defined as cinematographic/documentary. I’ve always thought that a wedding film should aspire to reflect the couple’s escence throughout the whole celebration.

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Would you say you follow the stories around more so than the light?

As a former cinematographer, you use the light as part of your tools to tell a story. It’s a 50-50 situation where you need to focus on action but never forget light a a medium to create pace, movement and intention. You also need to shoot thinking about edition. Wedding films are like a puzzle you slowly unveil and carefully fit in each piece into the right spot.

Preparing for a wedding, do you see it as a blank canvas, where settings will work best. How do you start to paint your canvas when preparing for a wedding?

Good question. First I want to take a look around my location(s), see where light strikes and how much time I will spend there. You need to look up at the sun or the source of light and calculate where will it be in 20-30 minutes and how shadows will change in that precise time. You want to focus first on your set & lightning, then turn onto your main characters (bride & groom). I want to be comfortable with my visual settings then focus on action & emotion.

How do you manage your clients’ expectations and/or encourage them to think outside the box to work with you?

It’s perhaps the most important part, to have the bride & groom on the same page is priceless. I admire those couples who dare to change the norm. More so, those who challenge me to create something new out of the bloom. You want to have creative freedom above all and keep true to your ideals and your own style.

What is in your photography kit?

2 Canon DSLR’s
CineLenses 14mm, 18-35mm, 40mm, 50mm, 85mm all f1.8 or lower
2 Monopods
15 Memory Cards 32GB
4 External Audio Recorders
3 Lavalieres

You have a team of other photographers or do you prefer working alone?

Yes, I do work aside photographers who share the same perspective, it’s great to work around people you admire. On the video side, I do have other videographers who share my passion as well.

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Further advice or ideas for brides?

Choose a photographer and videographer wisely. Take a good look at different types of work. Find someone who fits what you’re looking for. Make a meeting in person and get to know them.

What’s your advice for The FashionBrides readers?

Take some time and watch closely the work of others, ask for suggestions, ask for referrals from other clients. Feel free to express what you are looking for, that will give us more room to provide ideas that will fit your needs. And above all, take a good rest the day before your wedding. Trust us while we do our thing, you both concentrate on having fun on one of the best days of your life & everything will be great.

Catch up with Bernardo on  www.facebook.com/sunnysidevp and www.vimeo.com/sunnysidefp or via email at  bernamtzf@gmail.com

TheFashionBrides Q&A ep.12: Amato Couture

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Amato textures its own fabrics, fashioning lavish materials, detained with rare embellishment techniques. Using signature cuts, Amato has a visual directory that goes from romantic Shakespearean tales of a different era to the sensual styling of Mata Hari meeting modern Hoochi Mama – their creative team seeks to push style’s envelope. “We want to create a visual and sensory experience for our clientele,” Rashid and Furne explain. Reflecting this aspect of the label, it consistently pushes parameters, evolving from being a Dubai label into a global one. To find our more about Amato Couture we did our Q&A with them.

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1. What is your favorite bridal trend for 2016?

I love how wedding dresses have evolved through the years and now they become more relaxed and casual.and relaxed bridal gowns. As much as I would love to shower a wedding gown with floral appliques and lace, I also find myself in love with this generation’s penchant for simple and relaxed bridal dresses. No corsets, no layers of tulle or any of that fuss. It’s the sheer beauty, romance and purity of it all that I find fascinating.

2. What is your favorite piece from you collection that you advice my readers to try?

My collections aren’t for the faint hearted woman, but one who is comfortable in her skin; her ensembles are but a foil to reflect her inner persona. Amato’s signature collections are seen as timeless modern classics that are collector’s items.

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3. Do you advice brides to use colors for their wedding gown?

I think every bride is different. I personally prefer the wedding gowns in shades of white. They’re classic and timeless – but I also admire those who dare to challenge the norm. As you might have seen in my collections, I tend to create dramatic, opulent, whimsical and out-of-this world designs that catches people’s attention at first glance. At the end of the day, what matters most is that the bride is happy and confident in the most important day of her life!

 

Don’t forget to get in touch with them via social media

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TheFashionBrides Q&A ep.11: Kisui Berlin

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Kisui’s designer, Kerstin Karges, draws her drafts from the inspirations. With these, the appropriate materials are chosen, cuttings created and prototypes sewn. During the whole design process the blueprints are constantly altered and improved, until a dream dress has been made. We wanted to see Kisui’s approach to our Q&A so today we bring you top bridal tricks straight from Germany.

 

1. What is your favourite bridal trend for 2016?

We definitely see a trend in two-pieces-wedding gowns. A combination between a pullover or a top combined with a skirt. Modern brides are looking for a relaxed and fun wedding day and these combinations meet this in perfection. Because these combinations are very comfortable to wear and have a distinct elegance.

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2. What is your favourite piece from your collection that you advice my readers to try?

To stay in the trend mentioned. My favourite pieces are the edisa skirt worn with the nuria top. It is always worth to try something beside the mainstream to gain the biggest wow- effect and to have a gown that represent you as an individual person.

3. Do you advice brides to use colours for there wedding gown?

I do like the gowns to be more or less white/ivory but I do very much like colourful details like a big necklace or earrings, belts or shoes. But please do not use the exact same colour for your various coloured accessories because this is than going to look boring.

Buy Kisui @ Heart Aflutter Bridal Boutique  Studio 104, Netil House 1A Westgate Street  London E8 3RL  E-mail: info@heartaflutterbridal.co.uk

Don’t forget to get in touch with them via social media
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TheFashionBrides Q&A ep.10: Siri

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After five years of managing a production division for Esprit de Corp, Beverley Siri pursued her long-time goal of living in Italy and taking part in Milan’s fashion center as well as a desire to better know her cousins in northern Italy. She became acquainted with the Italian fashion industry while working for two manufacturing companies and ultimately working with a premiere fabric designer, Luisa Cevese, who specialized in very modern hand-woven fabrics.

These special fabrics along with her own sense of color and texture inspired Beverley to move back to her native San Francisco to start her own apparel company. We talked to Beverley Siri, Siri’s designer, and she was kind enough to share with you the answers to our Q&A.

 

1. What is your favorite bridal trend for 2016?

My favorite Bridal trend for 2016 is soft with subtle embellishment such as embroidery. It can instantly change the personality of the dress without being over the top.

2. What is your favorite piece from you collection that you advice my readers to try?

The Grotto Gown is a beautiful, whimsical piece that has an amazing train that feels as if you’re gliding on a bed of flower petals.
3. Do you advise brides to use colors for their wedding gown?

I prefer all Off-white; nothing like a traditional look to last a lifetime.

Siri gowns can be found in theri boutique in San Francisco, however, you can also find their dresses and gowns in boutiques and premier bridal salons all over the US and Canada.

Siri Boutique: 434 N Canal St., #15  South San Francisco, CA 94080 Phone: 650 872 1100  Email: info@siriinc.com

Don’t forget to get in touch with them via social media

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Top retailers are listed below:

  • Siri Boutique – San Francisco, CA
  • Something Bleu – Saratoga Springs, NY
  • Carrie Karibo – Cincinnati, OH
  • Soliloquy – Herndon, VA
  • Miss Ruby – Milwaukee, WI
  • Dina Alonzi – Toronto, Canada

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TheFashionBrides Q&A ep.9: Anny Lin

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Anny Lin is the go to girl for all discerning brides to be, she has built an industry following through her stylistic talent and directional design. We caught up with her to find out about the lady behind the style, get the inside scoop on how to find THE dress and see what she answers to our Q&A.

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1. What is your favorite bridal trend for 2016
Our favorite bridal trend for 2016 is Felicia 16108.  It is a blush ball gown withe colored bead work on handmade embroidery over silk organza from sweetheart neckline down to top of the skirt, shiny beading trace each seam and fitted corset shape show an unforgettable silhouette.
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2. What is your favorite piece from you collection that you advice my readers to try
Kalika 16109 is the favorite one which we recommend to try on. We have this one in luxury version (French Lace) and affordable version (delicate lace).  The whole gown is decorated by delicate French lace, pleats and fuchsia handmade flowers floating on the stain sheath gown.
3. Do you advice brides to use colors for their wedding gown?
Yes, we would like to advice the brides to try colored dresses.  We promote Blush / Progressive color from Ivory to blush in our 2016 collection. They look great.
 
Find the collection at stockists in USA
  • New York/ KleinFeld Bridal 110 West 20th Street Between 6th & 7th Avenues New York 10011 646 633 4300
  • Isabelle’s Bridal & Eveningwear 14 Division street, Somerville, New Jersey 08876 908 864 4000
  • Forever Together 11 Northern Blvd, Great Neck NY 11021 516 773 0142
  • Sealed With A Kiss 201 Towne Center West Blvd. #713, Richmond  VA 23233 804 393 2041
  • Meg Guess Couture Bridal & Boutique 7941 North May Avenue, Oklahoma City OK 73120 405 418 8898

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TheFashionBrides Q&A ep.8: Sassi Holford

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Today we share a q&A of one the industries top designers, Sassi Holford as she previews her Spring 2016 collection. In addition to an exclusive designer interview with Sassi, we brings you a close look at the new gowns featured in her new collection. Don’t forget to check her full collection at sassiholford.com

1. What is your favorite bridal trend for 2016

For 2016 I am loving perfectly plain dresses, they provide beautiful silhouettes that fit and flatter the figure.

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2. What is your favorite piece from your collection that you advice my readers to try?
My Oonagh gown is a soft fishtail gown made from a stunning satin crepe – it’s perfect as a plain gown but is also easily accessorised should you want to add some personality to it!

2. Do you advice brides to use colors for their wedding gown?

A cheeky splash of colour in a statement shoe is always a fab way to add a bit of colour to your wedding day look!

Don’t forget to get in touch with them via social media

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TheFashionBrides Q&A ep.6: Saiid Kobeisy

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We travel east for today’s Q&A and learn more about Saiid Kobeisy,  a visionary artist, a dreamer and a passionate person. Foreign cultures and civilizations in addition to his Lebanese culture played a very important role for having a constant inspiration. Becoming who he is , owning his own brand was like a childhood dream. His passion toward fashion was the reason behind him not giving up. His brand describes him, and his character is translated through every single detail and effort he put into his work.

What is your favorite bridal trend for 2016?

Simple and Sensual are words that mostly describe the 2016 bridal trend. In my latest collection, I have escaped the conventional wedding gown and revitalized new and daring styles that both

classic and modern brides would love. Floral Lace applique, overskirts, and illusion bodices define my favorite trend for the 2016 bride.

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What is your favorite piece from you collection that you advice my readers to try?

Every gown from my collection is a distinctive piece with a unique identity and when it comes to choosing the perfect dress, every woman has her own vision and style. My advice to my readers

is to try different styles and silhouettes and choose the one that suits their body type the most.

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Do you advice brides to use colors for their wedding gown?

White, ivory, and beige are the most elegant colors for bridal gowns, but if a bride wants a little twist, she might go for light pink for a change though it’s preferable to stick to the traditional

colors.

Don’t forget to get in touch with them via social media
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Showrooms: Downtown-Lebanon / Los Angeles- 1418 Santee Street –CA90015 / Michigan- 2939 E.Big Beaver Rd. Troy-Mi 48083 / Dubai Mall-Dubai-UAE / Zahra Complex- Kuwait

TheFashionBrides Q&A ep.5 : Lyn Ashworth

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Bridal gowns aren’t simple dresses they are made of dreams and wishes that a future bride has, in their tulle and laces these gowns embody all that is good and elegant. And that’s why people like Sarah Barrett, head designer and creative director at made in England couture house, Lyn Ashworth, exist – to make all our dreams come true. In our today’s Q&A we head to England to find out what Lyn Ashworth has in store for us in 2016.

1. What is your favorite bridal trend for 2016
Our 2016 collection featured a lot of lace. It is a trend that is here to stay! We have incorporated it both on bodices and skirts. One style, ‘Arabella’ features a t-shirt sleeved bodice, made from beaded French lace and it is proving to be very popular, as brides want to mix a modern shape with a classic fabric and design.

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2. What is your favorite piece from you collection that you advice my readers to try?
My absolute favourite dress from the 2016 collection is Bryony. It is made from the most beautiful French lace. This porcelain ivory beauty just drapes effortlessly and with a matching full length silk lace veil we have the perfect combination

3. Do you advice brides to use colors for their wedding gown?
At Lyn Ashworth we feel that a bride should get married in whatever colour she wants! Many of our dresses come in a range of colours, this seasons colours being tones of nude, blush and sea pearl along side the always popular ivory. We also offer a very popular bespoke service from our studio and recently made a stunning gown for a bride in pink and gold.

Don’t forget to get in touch with them via social media

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