Amato textures its own fabrics, fashioning lavish materials, detained with rare embellishment techniques. Using signature cuts, Amato has a visual directory that goes from romantic Shakespearean tales of a different era to the sensual styling of Mata Hari meeting modern Hoochi Mama – their creative team seeks to push style’s envelope. “We want to create a visual and sensory experience for our clientele,” Rashid and Furne explain. Reflecting this aspect of the label, it consistently pushes parameters, evolving from being a Dubai label into a global one. To find our more about Amato Couture we did our Q&A with them.

1. What is your favorite bridal trend for 2016?

I love how wedding dresses have evolved through the years and now they become more relaxed and casual.and relaxed bridal gowns. As much as I would love to shower a wedding gown with floral appliques and lace, I also find myself in love with this generation’s penchant for simple and relaxed bridal dresses. No corsets, no layers of tulle or any of that fuss. It’s the sheer beauty, romance and purity of it all that I find fascinating.

2. What is your favorite piece from you collection that you advice my readers to try?

My collections aren’t for the faint hearted woman, but one who is comfortable in her skin; her ensembles are but a foil to reflect her inner persona. Amato’s signature collections are seen as timeless modern classics that are collector’s items.

3. Do you advice brides to use colors for their wedding gown?

I think every bride is different. I personally prefer the wedding gowns in shades of white. They’re classic and timeless – but I also admire those who dare to challenge the norm. As you might have seen in my collections, I tend to create dramatic, opulent, whimsical and out-of-this world designs that catches people’s attention at first glance. At the end of the day, what matters most is that the bride is happy and confident in the most important day of her life!

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