Entrepreneur and former Miss Yugoslavia, Jelena Jakovljevic Bin Drai entered the fashion industry as a model at the age of 18. With an education in business, architecture and economics complementing her extensive insider knowledge of the fashion industry, it was natural that Jelena turned her hand to design. In Dubai, Jelena carved out her own niche within the fashion industry, creating beautiful pieces that transcended both Western and Middle Eastern cultures, ultimately leading to the launch of Duchess by Jelena J. Bin Drai.

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