“I feel like I have two good ideas per year, and this was one of them,” says Nicole Systrom (@nicole), née Schuetz. Though this is certainly not the case for the CEO of clean-energy investment firm Sutro, transforming her wedding to Instagram cofounder and CEO Kevin Systrom (@kevin) into a jazz age–themed black-tie masquerade ball in Napa was, unquestionably, a lightning-bolt moment.

“I feel like I have two good ideas per year, and this was one of them,” says Nicole Systrom (@nicole), née Schuetz. Though this is certainly not the case for the CEO of clean-energy investment firm Sutro, transforming her wedding to Instagram cofounder and CEO Kevin Systrom (@kevin) into a jazz age–themed black-tie masquerade ball in Napa was, unquestionably, a lightning-bolt moment.

The October 31 nuptials featured one memorable idea after another, from the bride’s walk down the aisle to the tune of “The Spy Who Loved Me” to the band that played their daytime reception: a Wisconsin high school jazz group that the groom discovered on YouTube.