An understated word with significant meaning charmed us. And so began, BHLDN.  Inspired by the Dutch word for “to keep,” as well as countless tales from family and friends of the extraordinary weddings they’d been part of, the team  began dreaming up something new. As well as wedding dresses, Bhldn sells vintage-look accessories, lingerie and jewellery, with tableware, cake-toppers and invitations launching from May.