One of these pioneers is the Novíssima Group, which has more than 40 years’ experience in the bridal sector and is Spain’s second biggest producer of bridal gowns, with a 20% market share. As well as managing the brands Novíssima, Charo Peres, Camila Elbaz and Estrella Roch, the group also produces collections for major Spanish designers who work with the brand, including Ágatha Ruiz de la Prada, Devota & Lomba, Duyos, Elio Berhanyer and Javier Larraínzar.