Bridal retailers should always focus on their Store Display, as this is a key factor on attracting the brides attention. I’ve noticed that many times the gowns are just placed on standard mannequins that do not give the gown any justice.

As a bridal shop owner you should focus on the general look but as well on individual pieces that make your store unique. Remember that at this time there are so many bridal retailers that a bride can’t visit more than a dozen or two – so you should be certain that a future bride checks your store!

Use a great Store Display to attract attention and to make special gowns pop-up when the bride enters your salon. Also make sure accesories are in sight, as many times brides forget that after deciding on the gown they must also purchase veil and jewelry. You don’t want to lose that sale – with accessories in full display you will never lose a dime.

Keep in mind that your shop assistants must always change the items displayed – this way you will have all your items in a perpetual attention from your clients. Brides may be picky but in the end if they spot something they like, you surely will make a great sale.

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