Wedding Gown Guide: Quarter Sleeve

If you want the elegance of a sleeve without feeling too covered up, another fashionable choice is the three-quarter length sleeve. Very popular with English country garden brides, this is a flattering length that stops just below the elbow and shows off the slimmest part of your arm.

Please contact the designer for authorized retailers and pricing information.  Check our Bridal Designers Directory for similar gowns. Don’t forget to share the gowns you like on Facebook, Twitter and Pinterest, it means the world to us.

Michela Ferriero 2022 Spring Bridal Collection

Michela Ferriero offers dresses that emanate the uniqueness and splendor of the made in Italy high tailoring. Michela Ferriero Collection is inspired by the queens of history. Intriguing, implacable and fascinating female figures.

Please contact the designer for authorized retailers and pricing information.  Check our Bridal Designers Directory for similar gowns. Don’t forget to share the gowns you like on Facebook, Twitter and Pinterest, it means the world to us.

10 Wedding Gowns that Won’t break Your Budget

You want to look effortlessly chic on your wedding day? We’ve got you covered. Our great friends at AW Bridal have launched their amazing bridal capsule collection that includes some stunning pieces. 

Your wedding gown will be admired by all your guests and will, for sure, be a key factor of your wedding. But you don’t want to break the bank or compromise your budget. That’s why your gown must be elegant, drop dead gorgeous, while at the same time extremely budget friendly. These amazing wedding dresses are under $500 (yes, you read that right) and will be more than enough to make your day.

AW Bridal was established in Nevada, USA, and their main goal is to keep providing quality and affordable dresses to their customers. That’s why each and every single gown is carefully curated and chosen to represent their brand. 

You can choose your fairytale princess gown or a slick mermaid gown or even a short stunning number! They have an amazing range that will satisfy even the pickiest bride. Check them out and tell us more about  your experience in the comment section below.

Wedding Gown Guide: Super Volume BallGown

Bateau is a princess-cut gown that combines the majestic volume of the skirt in tulle and lace with the simple and classic bodice of a normal princess gown – this style is a combination between the princess gown and the contessa ball gown. Perfect for the bride that wants a bit more oomph to her wedding gown.

Please contact the designer for authorized retailers and pricing information.  Check our Bridal Designers Directory for similar gowns. Don’t forget to share the gowns you like on Facebook, Twitter and Pinterest, it means the world to us.

Wedding Gown Guide: Princess Bridal Gown

A fitted bodice flows alluringly into a full skirt, this is the definition of a classic princess gown. This style is for the bride that dreams of a full skirt but is a bit less fond of the bateau and ballgown and underwhelmed by the a-line. Perfect for a woman who loves volume and attention.

Please contact the designer for authorized retailers and pricing information.  Check our Bridal Designers Directory for similar gowns. Don’t forget to share the gowns you like on Facebook, Twitter and Pinterest, it means the world to us.

Wedding Gown Guide: Wide Straps

The wide strap is a wider piece of lace or tafetta used to support the wedding gown, while providing shoulder straps over otherwise bare shoulders. It’s a perfect option if you want to have a low-cut back or a bit more support for your wedding gown.

Please contact the designer for authorized retailers and pricing information.  Check our Bridal Designers Directory for similar gowns. Don’t forget to share the gowns you like on Facebook, Twitter and Pinterest, it means the world to us.

Wedding Gown Guide: Long Sleeves

You’ve been asking for it and the bridal designers heard your prayers. Sleeves came down the runway at nearly every show of this season’s Bridal Fashion Week, but they’re not just for keeping cozy at a winter wedding. We saw super sheer sleeves that were barely visible, long intricate designs that snaked down the arms, and classic all-over lace reminiscent of weddings past.

Please contact the designer for authorized retailers and pricing information.  Check our Bridal Designers Directory for similar gowns. Don’t forget to share the gowns you like on Facebook, Twitter and Pinterest, it means the world to us.

TheFashionBrides Interviews: A Conversation with Jess Kaye ( The OWN Studio)


The modern bride loves sleek, minimalist pieces designed to be worn long after her wedding day. She is slowly walking away from fast fashion and regards the items in her wardrobe with great care and respect.


Founded by friends Jess Kaye and Rosie Williams, The OWN Studio follows directly into this new approach on life, fashion and well-being. The 12 piece collection has been designed for the modern, fashion conscious woman who happens to be a bride.


To learn more about this new ways of looking at the bridal industry, I had a very interesting chat with Jess and discovered how the modern bride can be her best self in her wedding gown.


First let me congratulate you in this new venture. What made you decide to become  a new player in the bridal industry ? 


Thank-you! We founded The OWN Studio because we saw a real gap in the market for fashion-led, contemporary bridal wear. I found it impossible to find anything that I felt myself in for my wedding, and my business partner Rosie had a similar experience when she was asked to be a bridesmaid. If you weren’t a ‘boho bride’ or a ‘princess bride,’  there was nothing for you. We both love sleek, minimal, effortless fashion and it felt like that aesthetic was really missing from bridal wear. We also wanted to really shake up the retail experience – we visited lots of boutiques when looking for my dress and found the experience to be a complete anti-climax, so we wanted to change this up. Hence our mission to redefine bridal wear – from design aesthetic to retail experience.



I know you want to limit wastage, can you explain to my readers how the bridal gown “standard” process affects our environment?


According to the charity Wrap, which promotes sustainable waste management, the average lifetime for a garment in the UK is just 2.2 years. For bridal wear, the average lifetime is just 1 day!  By definition, a bridal garment is one of the most unsustainable items of clothing you will ever purchase. This is a major issue and something we are passionate about addressing – we call it our commitment to being ‘sartorially sustainable’.  We create designs with versatility – every single piece across both the bridal and bridesmaid ranges has been designed to become a much-loved wardrobe staple after the wedding, and each OWN bridal piece is delivered to brides along with tips on how to re-wear and re-style their wedding outfit after the big day, whether that’s hemming a train to create a versatile midi dress or teaming bridal separates with jeans or polo-necks.



Everything is either made-to-order or made-to-measure which means there is minimal wastage. From the fabric offcuts we create matching scrunchies for bridesmaids as well as other accessories such as sashes, belts, pocket squares and hair ribbons. All garments are made in London (where we are based) to keep the supply chain and transportation emissions as small as possible. Fabric is sourced from Europe, and all orders are beautifully wrapped and delivered to customers in recyclable and biodegradable packaging.


Does this new conscious bridal shopping experience means the bride won’t be as pampered as she is now?

On the contrary – we want our brides to feel completely pampered! We are on a mission to redefine bridal wear and a big part of that is shaking up the (sometimes lacklustre) retail experience. We have worked hard to create a more comfortable and positive experience for both brides and bridesmaids. We offer at-home appointments to customers based in London & Greater London (these have proved really popular) as well as appointments at our pop-up studio in East London. Customers should expect the red carpet treatment – one to one consultations with Rosie & I and champagne on arrival. So far we’ve had amazing feedback from our brides about how much they enjoyed their appointment.


What would you tell a bride that believes made-to-order means she won’t get to see her wedding dress until it’s “too late”?
We’ve made it really easy for brides to visualise our styles online with lots of detail shots and descriptions, and by the fuss-free nature of our designs, it’s really easy to see each garment’s shape and silhouette. We are always available to answer any questions to make sure brides feel confident shopping online.
We also have a really useful video guide on how to take your measurements – so there is help every step of the way! However, like most designers, we would always recommend that brides try on a sample before they buy, which they can do through an appointment at their home or in our studio.
This will give them a really good idea of the overall look. If they want further reassurance they can choose to have a toile made, at a small additional cost. We make our toiles in a soft white fabric so it’s easy for them to visualise the final look. Once they’re happy with it, we’ll then make it up in the final fabric.
The current collection is very sleek and modern. Who is your bride? And does she fine dine with James Bond? ( cause I sure see her )
I bet she wishes she could! Our customer is the type of girl who buys Zara but wears it like Celine. She’s confident and discerning, and inspired by other women, but knows her own mind. She’s got a sense of humour and she doesn’t take life too seriously.


Can your designs be embellished, if let’s say a bride wants a bit more glam on her big day?
Of course, once brides receive the dress it’s theirs to customise!


I know bridal gowns are like kids… but do you have a favourite??

There are many favourites but if I had to choose, I am absolutely in love with the Tux – it looks and feels so fabulous. I wish I could get remarried in it! Rosie actually got married in our sequin column dress (STYLE 003) earlier this year, so I think it’s safe to say that’s her favourite piece. We are also completely obsessed with the transformative power of a simple, beautifully cut slip dress; it’s one of our favourite silhouettes.
The stage is yours, please tell my brides anything you’d like and why they should keep OWN on their bridal must see! Also where can my brides find you and how can they purchase a OWN bridal gown.


Ultimately, our bride doesn’t want to play ‘dress up’ when she gets married – she’s not looking to be a boho bride, or a princess bride. She is looking for a sleek, show-stopping outfit that will help her feel the best version of herself – strong, confident, empowered. We passionately believe that you can only look your best when you feel incredible, and at The OWN Studio you’ll find contemporary, fashion-led bridal wear that will help you do just that.


Book an appointment to come and see us at our pop up studio on 23 November or contact us to book an at-home appointment (London and Greater London only.) Follow us at @theOWNstudio for information on further pop up dates or visit our website

Lace 101 – All the Lace Types You Need to Know

Lace can be found in various styles and details, the majority are still made using old traditional techniques and keep the name of the town they were created in. Lace is a open-weave fabric that enriches a wedding gown and is arguably one of the key elements of your bridal attire.

Lace can be sown directly on a base fabric such as silk, taffeta, satin or on invisible tulle that will be overlayed on the gowns structure. Lace is a detailed decorative fabric with complex motifs and a net of various dimensions and shapes.

Every style and pattern is fabulous it’s unique and special way. Lace can be embroidered, interlaced with lurex, re-embroidered or corded. Whatever your choice, keep in mind that lace will alter the price of your gown.


Also known as “queen of lace”, Alencon is a fine needlepoint lace, most commonly known for its floral motif on illusion tulle or net. It was created in the 16th century in the french region of Alencon and is perfect for details and superior layers of your wedding gown.

The definitive characteristic of Alencon is the fine cording that is applied to the outlines of the motif. Extremely delicate, Alecon has more structure and body than Chantilly lace.


Guipure or venetian lace is a french bobbin lace elegant and robust, often used in wedding gown making. That is because Guipure doesn’t fray, it’s easy to cut and handle. Guipure is heavier and more textural, a lot more intense than other laces.

The pattern is created by a series of close, embroidered stitches onto a fine fabric that seems to disappear in the finished piece. This characteristic gives its ability to be used without a support net.


Created in the 17 century in the french town of Chantilly, this delicate lace is elegant and dreamy. Known for its delicate and detailed motifs, this lace will give you a very elaborate wedding gown. Chantilly has a fine cord outlining its motif. It is one of the most expensive wedding gown laces.


Embroidered lace use tulle backing, onto which a decorative pattern is applied using a needle and thread to form the appearance of an applique. Embroidered lace can use pearls, beading, sequins and cording. This type of lace will give your gown more character and dimension.


French Lyon lace is created with 18 century techniques that means producers create 35 centimeters of lace per hour. Lyon lace can be made from cotton fibres and has various traditional floral details. You can incorporate iridescent beading and pearls.


This type of belgian lace was created for duchesse Marie-Henriette of Brabant, from whom it borrowed its name. Was manufactured from 1840 throughout the 19th century in Brussels and Bruges. It became popular because it made a cheaper alternative to french lace.

The design motifs were joined not by a mesh but by thin bars, or brides. Offers a distinct character and is perfect for romantic brides.


Spanish lace is hard to identify because most laces used at the royal court of Spain starting with the 17th century were mostly imported from Venice ( the most important lace centre in Italy) and France.

Using lace in various religious ceremonies made spanish lace identify with floral motifs with a heavy feel (most commonly the mantilla veil).

Spanish lace centers, similar to the ones in Barcelona, were known for producing blonde lace.

Blonde lace

The name denotes the slight colouring of this lace. The original term refers to chinese silk bobbins that were not whitened. Later on the term included various types of bleached materials used to produce lace.


This american lace takes its name from the Battenberg family wedding that took place at the same time this pattern was created. It has a certain renaissance vibe and it’s perfectly suited for brides that want a unique bridal gown.


Brussels lace is extremely delicate and rare. Legend says that women of 17th century used to work in the dark, avoid light which would make the fibre brittle. Today similar patterns can be created using modern techniques.


Princess lace is exclusively machine made and was created in Belgium at the end of the 19th century. With this lace we are talking about industrial lace with a lower production cost. That is why this type of lace became a favorite within the bridal industry.

It is made of straight machine-made lace tapes also called princess lace. The lacemaker bends and folds these into the shape of flowers and leaves, and sews them into position.


Also known as russian lace this type of embroidery has a decorative character and is influenced by the military motifs. Today it can be found in various types of models and is perfect for brides that want a slight three-dimensional pattern.


The chemical lace is a type of lace that is created on a sacrificial fabric that later disintegrates when chemically treated, leaving behind the lace. Schiffli machines came into use in the late 19th century.

3D lace

As its name tells, this type of lace maintains its features but has an overlaid motif that created a partially three dimensional texture. This is the perfect lace for tulle skirts with a long and impressive train that will enhance the 3d effect.


Keep in mind that your wedding gown will feature a mix of two or tree types o laces and will most certainly have a unique design. What’s your favourite type of lace? 

Wedding Dress Bustle – What Type Is the Best for You

Every brides dream is to have an amazing princess wedding gown with a long impressive train or an incredible mermaid wedding gown with a complex lace or tulle train. This is the perfect look for the ceremony and your exceptional wedding photos will prove it.

Every guest will be in awe of your beautiful gown and you will adore the look -it’s your moment to shine and be the real star you deserve to be. But what will you do after that moment? How will you deal with that impressive train that fascinated everybody? That’s where the bustle comes in.

The wedding dress bustle will save you! But (please) make sure you are choosing the right type for your gown – you will avoid it ripping (if it’s unsuitable to support the weight of your train) or look out of place ( for instance the 5 point American bustle can look bulky on certain gowns).

There are various types of bustle, we will talk about the most common ones, but you should choose the one that fits your wedding gown to a tee. The bustle must keep track of the weight of the train, the hooking system, of how visible it is when not bustled and the various materials that compose the train ( taffeta, silk, lace etc)

The bustle consists of ribbons, loops, buttons, eyes and hooks that are sewn in the train in specific places and ways to support the train.  You should try to hide as much as possible the details, but keep in mind that they might be visible when the train is not bustled.

Is my dress suitable for a bustle?

Yes, most wedding gowns can be bustled but some are better at hiding the bustle. For instance when it comes to wedding gowns with ruffles or tulle they can hide extremely well the bustle hooks – in such a manner you won’t even realise a bustle exists.

How many types of bustle there are?

Every sartorial school has it’s own way of dealing with bustling a wedding gown, but every bustle is in the end determined by the bridal style.

Basically the train can be bustled over the skirt, under a pleat of the skirt or under the skirt itself.

Let’s get into details


1. The American Bustle

The buttons or hooks are attached to the exterior of the gown. Choosing the right placement is key, you can also choose to have multiple buttons or hooks to make sure the weight is supported well.

This style is suitable for mermaid trains as well.

2. The Austrian Bustle

Ribbons are used to create a ruched design all over the train – think of the cinching of curtains). This style was extremely popular with Austrian nobility so if it suited Empress Sissi we’re all in.


3. The French Bustle

This technique is the reverse of the American bustle, as hooks pick up the train of the gown as they tuck under the silhouette itself.

4. The Ballgown Bustle

This type of bustle completely hides the train giving the illusion the gown was always floor length. Multiple bustle points are sewn inside making it possible for the train to fold inside.


5. The Waterfall Bustle

Similar to the French Bustle this type of bustle chooses various points ( depending on the length of your train) and with ribbons locks the train in place.


6. The Overlaping Bustle

This bustle places the train on top of your floor length skirt. Multiple points are made around the bodice or at the base of your fishtail making it possible to pin the train on top.


No mater what type of bustle you choose make sure it is resistant and you will feel at ease with it. Keep in mind that some type can be expensive so maybe you will be better suited with a second wedding dress for the part ( here are some great short wedding gowns to choose from).