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Steal that style: Alex and Steven Gerrard
Alexβs Ellie Saab dress is literally the βnight of 19,000 Swarovski crystals covered in sparkling diamond dust and the sweat of a thousand child labourers working from sun up to sun down to createβ.
[via Kickette]
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Pronovias 2010 Bridal Collection Preview
The Pronovias Group, todayβs leading name in bridal fashion, presented its first bridal collection in 1964. Innovative from the very beginning, Pronovias was the first in the industry to present a ready-to-wear bridal collection. In 1968, Pronovias opened its first bridal boutique where brides could find the gowns and all the accessories needed for their special day. In the 70s, Pronovias was the first bridal name to franchise bridal fashion by opening 80 new stores in Spain and expanding to Europe. By the 90s, Pronovias had stores in America and Asia. Today, brides can find Pronovias wedding gowns and accessories at 3800 selling points located in the worldβs greatest cities including New York, London, Paris and Tokyo.
While the family that founded Pronovias still manages the company, it is the diversity and strength in leadership within the design team that makes its collection satisfying to international clients. Under the guidance of Creative Director Manuel Mota, 70 designers work to create approximately 650 wedding gowns and party dresses and more than 2000 accessories for brides all over the world.
At the center of The Pronovias Groupβs success is client satisfaction. Down to the last detailβincluding the location and architectural design of its storesβPronovias strives for the perfect shopping experience. With βher majesty the clientβ in mind, brides are treated to superior customer service and quality dress designs in every Pronovias store.
With perfect silhouettes, luxurious fabrics and haute couture embroidery, there is a Pronovias dress for every bride. This seasonβs collection is inspired by couture designs from the forties, fifties and sixties that are sure to make every bride feel elegant, modern and romantic.