“It is a great joy to join the extraordinary team at 2be in serving brides and their families. It is critical to me that our involvement be authentic and hands on. Our companies have enjoyed discussions for years before this dream became a reality. To offer bridal fashion solutions, we were open to only one partner, Steve Lang and his incredible organization. 2be and its related entities are strategic, deliberate and gifted in design, marketing and innovation. We believe this is a wedding that will lead to a great and lasting marriage. In the world of weddings, 2be is a wonderful place for our collections. Everyone at kathy ireland Worldwide is thrilled by this new relationship,” said Kathy Ireland.