Black, if you’re feeling particularly magnificent.
Somewhere along the way, the wedding dress became synonymous with white.
Which is rather funny, considering that bridal fashion has spent
centuries experimenting with practically every colour imaginable.
And now? Designers are reminding us that
a wedding dress doesn’t need to be white to look bridal.
Sometimes, you simply look better in pink.
The New Romance of Colour
A classic ball gown in dusty rose. A beautifully constructed corset
scattered with blue flowers. An architectural silhouette in black and ivory.
The shapes may be familiar. The effect is entirely different.
For 2027 inspiration, we’re looking beyond the traditional bridal palette
and exploring what happens when designers allow colour to become
part of the story.
Soft, romantic and wonderfully flattering in layered fabrics.
Watercolour flowers, embroidered petals and unexpected colour combinations.
Delicate alternatives to ivory with a distinctly dreamy quality.
For brides who have never been particularly interested
in disappearing into the background.
Flowers, But Make Them Fashion
We’re not talking about the occasional embroidered flower
hiding somewhere near the hem.
We’re talking about flowers becoming the design itself.
Oversized botanical prints. Colourful embroidery climbing across
sheer bodices. Delicate blossoms scattered over layers of tulle.
A traditional silhouette provides the romance.
The print introduces personality.
A FRIENDLY REMINDER
Black Is a Bridal Colour, Too.
So is red. And blue. And pink.
And that extraordinary shade of violet you’ve been
thinking about since you were twelve.
Romance has never depended on a colour chart.
A Little Colour Goes a Long Way
Not every departure from white needs to be dramatic.
Sometimes it’s a champagne lining beneath ivory lace.
A blush underskirt. A few embroidered blue flowers.
Sometimes the most interesting colour is the one
you only notice when the light changes.
The Only Rule Worth Keeping
Wear ivory because you love ivory.
Wear blush because it makes you feel beautiful.
Wear a floral ball gown because you’ve spent your entire life
waiting for an occasion that justifies several metres
of embroidered flowers.
And please, don’t feel obliged to coordinate your wedding dress
with the tablecloths.
You’re getting married, not launching a homeware collection.
THE EDITORIAL SELECTION
Beyond White.
From romantic pastels and botanical prints to dramatic colour
and unexpected combinations, explore our selection of wedding dresses
by designers who dared to look beyond ivory.
Some are subtle. Some are spectacular.
All are worth a closer look.
EXPLORE THE GALLERY ↓
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